Do you know what your only truly limited resource is?
We all end up with just twenty-four hours per day. What does that have to do with scaling your business? It’s simple. You have two options when it comes to reaching more people. You can spend a lot of time creating fresh content, posting on social media, reaching out to podcasters, bloggers, and influencers. Or you can get in front of your ideal customers through paid advertising.
Yes, paying advertising can seem a little daunting. After all, there’s no guarantee you’ll make your money back. The good news is that it’s easier and more affordable to get started than it has ever been. You can start small with as little as a few dollars per day and scale up as you learn more about what you’re doing.
A great place to start is with Facebook ads. You see them all day long. Pay attention to the ads you find yourself clicking. Maybe it’s an interesting tagline and a pretty cover for a new book. Maybe it’s a new pair of shoes, or a planner that promises to help you stay productive throughout your busy day. Think about that ad. What made it so appealing? What hooked you.
Once you’ve figured this out for a few of the ads that have grabbed your attention, it’s time to give it a try yourself. Start with your best selling product, or the lead magnet that draws in new subscribers like crazy. Why do people buy or download it? Are you solving a problem? Do you tackle a hot topic? Try to zero in on what’s making this such a big hit for you already. Then craft a Facebook ad that reflects this.
Next it’s time to do a little homework. Read through some blog posts about getting started with Facebook ads. Watch a few tutorials. Go through the one that Facebook provides and go through the steps to set up your account. Make sure you have your pixels installed (it’s a Facebook thing… those tutorials will explain), so you can track what’s working and what isn’t’. Then create that first ad.
Create at least two more ads that are similar to the first so you can start to test. A great place to start testing is with images. Pick three different images, but leave everything else the same. Launch this first set of ads with a limited daily budget. If you want to spend just $5 per day, that’s fine. If you can swing it, go up to $10 or even $15, but keep your bids as low as possible. This will get you data faster. Let them run until you get a feel for which one performs best.
Keep that add and start changing something else. Maybe it’s testing an add with little text against one with slightly more text and one with a lot of text (maybe an entire article or blog posts). Maybe you test different headlines. Or different calls to action. Keep testing and tweaking until you find a profitable ad that you have a hard time improving upon. From there the sky’s the limit. Invest some of your profits into running more ads. Create ads to different products and opt-in offers. Branch out into Instagram and WhatsApp ads or cross over to different social media platforms, or even Google Adwords. Keep buying ads and keep growing your reach and your profits.